Abstract

Nowadays national and international reflection on television and mass media in general is based on the activities that the European Observatory for Children´s Television has been carrying out for nine years. This paper proposes to integrate all screens into one ideal screen and to define a series of categories which show how to work whith quality contents, especially for children and youngsters, the most vulnerable audience, who spend more time in front of screens than at school or socializing with their friends, and sometimes even with their own families. The paper ends with comments on a series of proposals and international initiatives about quality television, not only from the theoretical point of view, but from the practical point of view, which allow us to hope that the people who works on media would understand the importance of their educational wolves in order to achieve a total and satisfactory integrations of future citizens into the society of information.