Abstract

Cruise tourism generates different types of cruise consumption and related indirect, direct and induced expenditure effects, in homeports as well as in ports of call. Cruise passengers´ expenditures produce positive economic effects for destinations, from increasing the incomes and employment, to tax incomes, duties, etc. Therefore, it is no doubt that cruise stakeholders and local economies can benefit from increased cruise passenger consumption. To stimulate higher consumption and passengers´ satisfaction, it is necessary to design the supportive policy framework and build appropriate quality of products and services. Identifying influential variables of cruise passengers´ expenditures in this sense enables the design of appropriate policies and measures. In the current research, based on a survey of 357 cruise passengers, several variables included in a new theoretical model of the expenditures determinants, such as gender, nationality, frequency of cruising and frequency of visits, were found to be statistically significantly associated with cruise passengers´ expenditures. Several conclusions and suggestions to stimulate cruise passenger expenditures based on research findings are provided. Kružna putovanja generiraju različite oblike potrošnje i povezanih indirektnih, direktnih i ostalih učinaka, u domaćim lukama, kao i u lukama ticanja. Potrošnja putnika na kružnim putovanjima stvara pozitivne ekonomske efekte za destinacije, od povećanja dohotka i zaposlenosti, pa do povećanja prihoda od poreza i carina, itd. Stoga, nema dileme da dionici kružnih putovanja i lokalno gospodarstvo mogu imati koristi od povećane potrošnje putnika. Da bi se ona povećala, kao i zadovoljstvo samih putnika, potrebno je utvrditi okvir politika za povećanje potrošnje te stvoriti odgovarajuću razinu proizvoda i usluga. Identifikacija čimbenika značajnih za potrošnju putnika na krstarenjima omogućava izradu primjerenih politika i mjera. U ovom se istraživanju, na temelju ankete 357 putnika na kružnom putovanju, utvrđuju varijable, uključene u novi teorijski model determinanti potrošnje, i to: spol, učestalost kružnih putovanja i posjeta destinaciji. Za njih se može kazati da su značajno statistički povezane s potrošnjom putnika. U radu se utvrđuju zaključci i prijedlozi za povećanje potrošnje, na temelju dobivenih rezultata istraživanja.

Abstract

Recently different studies of green transport have become interesting for policy makers, car manufacturers, customers and energy suppliers. Many stakeholders from the public and private sectors are investing a lot of effort to identify consumer behaviour for future improvements in development of green products and effective strategies, which could accelerate the transition to sustainable future. This paper presents the effects of electric vehicle promotional policies and customer preferences about alternative fuel vehicles. This study has shown that the electric vehicle promotional policies adopted in Slovenia have been unsuccessful, as the share of first-time registered electric vehicles in 2013 was below 1%. For different segments of people whose opinions about low emission vehicles differ, different measures must be adopted. When designing promotional policies focus must be on the most relevant factors such as the total vehicle price and fuel economy.