Abstract

Collective bargaining techniques, situation analysis and a marketing plan implemented in a public library are discussed. The library, located in a neighborhood that has long been considered marginal, is part of the transformation plan for the district. With the implementation of the business strategies set out in this article, we have managed to turn the library into an influential resource for the neighborhood.

Abstract

This paper aims to examine the treatment of gypsies in the Spanish press during their expulsion from Italy and France in 2008 and 2010, under the governments of Sarkozy and Berlusconi, because Spain was considered a potential receiving territory of this migrant minority. For the study, the newspapers El país, ABC, and La vanguardia were selected. The interest in this case is that it can be considered an antecedent to the tensions that the arrival of refugees in recent years have generated. The methods used were the quantitative analysis of the linguistic corpus in 474 texts and a critical analysis of the discourse in a selection of the sample. The results show an association of the migrant minority with controversy and marginalization, and that the treatment moves away from the guidelines drawn by the style books of the newspapers taken into consideration.