Abstract

Electronic books have renewed the traditional concept of the book, encouraging the socialization of reading and user participation while breaking the traditional pattern of publishing. The publishing companies have been adapting to the new context with new proposals, in which the [...]

Abstract

The article analyzes and describes rich snippets as a clear example of the real semantic web where metadata is being applied to improve the search engine results pages (serps). We describe the different types of Google rich snippets and explain how to implement people snippets due [...]

Abstract

Advertising has traditionally used research as a way to know the consumer, test its campaigns, etc. Thus, data usage is already part of the strategic plan. However, the creative possibilities of data are yet to be fully exploited, especially those opportunities that provide personalization [...]