Abstract

Media convergence and massive usage of Internet-connected devices, distinguishing features of our current society, cause changes in the way that new generations learn and access knowledge. In addition, emerging new digital skills are necessary for the Z generation to face the challenges [...]

Abstract

This project sits at the intersection of three axes: (a) influencers as the increasing focus of minors’ attention and trust online, (b) sponsored content about eating habits and physical appearance produced by these influencers, and (c) minors’ ability to discern and identify [...]

Abstract

  This article describes the most comprehensive study of the relationship between Generation Z and radio carried out in Spain to date, broadening the focus beyond data known from previous research and offering a structural view of the market from the perspective of media economics. [...]