Abstract
Media convergence and massive usage of Internet-connected devices, distinguishing features of our current society, cause changes in the way that new generations learn and access knowledge. In addition, emerging new digital skills are necessary for the Z generation to face the challenges [...]Abstract
This article describes the most comprehensive study of the relationship between Generation Z and radio carried out in Spain to date, broadening the focus beyond data known from previous research and offering a structural view of the market from the perspective of media economics. [...]