Abstract

A descriptive analysis of marketing techniques used by Spanish and foreign franchise companies operating in Spain has been carried out. The aim was to describe and analyse the relevance of the communication resources used by these companies when providing information to their three [...]

Abstract

In many circumstances, a principal, who wants prices to be as low as possible, must contract with agents who would like to charge the monopoly price. This paper compares a Demsetz auction, which awards an exclusive contract to the agent bidding the lowest price (competition for the [...]