Abstract

Elderly people are major consumers of the media, especially of television, which combines conventional commercials with advertising formats included in the programme that do not break its continuity, unconventional advertising (UA). The aim of this study is to analyse how elderly [...]

Abstract

International audience; We detail an empirical animation study to assess how display design and user spatial ability and training might influence visuospatial decision-making with animated displays showing aircraft movements. We present empirical results of a visuospatial detection [...]

Abstract

Novo Mesto is a small town in the Slovenian countryside which is undergoing a new project of road safety. New traffic signals are to be placed in bus stops to give drivers awareness of children standing waiting for the bus. Our mission is to use an eye tracker (the Dikablis device [...]