Abstract

In this particular scientific article explains how to prepare and develop a necessary Strategic Plan of Communication of an organization, whether a company or a public or private institution as a basis for future work Thesis or Final Project to graduate or graduate degree at a [...]

Abstract

Universities are currently immersed in what is known as the process of European convergence to create the European Higher Education Area (EHEA). The aim is to establish a standardized, compatible and flexible European university system that enables graduates and undergraduates to [...]

Abstract

La Universidad Politécnica de Cataluña (UPC) dispone de un modelo de evaluación docente plenamente consolidado, que está adaptado a los requerimientos que emanan de la implantación del Espacio Europeo de Educación Superior. Dicho modelo [...]

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Fifty years after the introduction of Communication studies into Spanish universities, this article presents the results of a descriptive investigation of on-campus university education in Advertising and Public Relations in Spain, with the dual aim of gaining an understanding of [...]

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The creation of an Europe based on the knowledge represents for the universities a great challenge. For it, the European Union has created the european space of the university education, across which the improvement of the systems of education and formati

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La Universidad Politécnica de Cataluña ha sido pionera en la introducción de un modelo de evaluación docente plenamente adaptado a las exigencias del Espacio Europeo de Enseñanza Superior. Además, su sistema de evaluación de la actividad [...]

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The impact of the Spanish government decree RD 43/2015 on Library and Information Sciences studies is analyzed. The implementation of the European higher education area (EHEA) in Spain established the four-year bachelorís degree, a minority model in Europe, but very common in the [...]

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Reflection on the benefits to Spanish universities of the Bologna process for standardizing European university studies. Considered factors are: globalization, European integration, labour market needs, and changes in training due to the new technologies.

Abstract

Different authors have pointed out the importance of applying competitive intelligence (CI) to non-business sectors (public administration, universities, non-governmental organizations, etc.). Besides, universities increasingly apply management tools and techniques coming from the [...]