Abstract

This article describes in detail, and empirically validates a methodology for raising entrepreneurial intentions among journalism students. The research is based on pre-post surveys of four groups of students (88 in total), ages 18-25, from the Carlos III University of Madrid, and measures the change in the students’ intentions after a period of three months in a sixcredit, third-year, journalism class. The findings contribute to the theories of education and have wider implications for the practice of entrepreneurship teaching among journalism students.

Abstract

The entrepreneurial intention of a randomly selected sample of 310 students of Journalism and Media Studies in Spain and their perception of the available structural support is analyzed. The findings suggest a more than notable lack of interest in entrepreneurship as a preferred career path, as well as a lack of perception of structural support in the public or private sectors for the development of new business ventures. The study shows a higher level of entrepreneurial intent in male than in female students. Finally, the academic, legislative and social implications of the findings are discussed.