Abstract

The emergence of new digital business models and its subsequent impact on the consumption of audiovisual products has led to more optimized decisions and the constant refinement of the strategies of traditional media groups. In the last several years some major audiovisual companies have begun to incorporate novel methodological developments into their market research in order to give a more efficient response to audience demands. The introduction of neuromarketing is a trend that, although incipient, is becoming more established in Spain. In order to define the scope and impact of neuromarketing in its application to the Spanish audiovisual sector, this study aims to analyze both the implementation and the new professional who manages it, leading to a guide of best practices, challenges, and future development.

Abstract

UID/EAT/00472/2013 This article aims to introduce the relationship between the mobility of music, symbolic power and urbanism in the context of an Entertainment Industry based on Commercial.Musical Theatre in Portugal. This relation will be shown through a Revista show entitled "Esta Lisboa que eu Amo", that premiered in September 24th, 1966 in the Monumental Theatre (Lisbon), promoted by Vasco Morgado's Company, the most prolific Impresario of theatre and music during the third quarters of the 20th Centurey. publishersversion published Document type: Part of book or chapter of book