Abstract

Twitter se ha incorporado como un canal imprescindible en las estrategias comunicativas de los actores políticos. Sin embargo, necesitamos saber más sobre su uso. Nuestro objetivo es analizar las principales funciones atribuidas a Twitter en campaña electoral. Para ello, mediante [...]

Abstract

Twitter has been incorporated as an essential tool in the communication strategies of political actors. However, we need to know more about its use. Our objective is to analyze the main functions attributed to Twitter in electoral campaigns. We studied the 2016 election in Spain based [...]

Abstract

This proposal emerges from Sartori’s postulate about the primacy of the image. On the basis of this initial idea, the transcendence of the visual image is acknowledged in the perception of the political scene. The objective is to apply this idea to the social network Instagram. [...]

Abstract

Persuasion is a communicative process in which the agent obtains the adhesion of the receiver and influences him/her; this process is particularly relevant in political communication during electoral periods. The persuasive techniques used on Facebook by the candidates of the main [...]

Abstract

An indicator is proposed that measures the degree of professionalization of presidential campaigns in political systems where there is high personalization and low institutionalization of political parties. The professionalization of Colombia’s 2014 presidential campaign is measured: [...]

Abstract

Twitter has become an essential instrument in the communication strategies of political actors during electoral campaigns. However, it is necessary to improve the knowledge about its use. The aim of this piece of research is to analyse the interaction in the usage of Twitter by the [...]

Abstract

The essay makes a description of the strategical role the play public relations during electoral campaigns. In the beginning, the essay conceptualizes public relations and its connection with political campaigns. It is argued that make an electoral campaign imply a public relation [...]

Abstract

The essay makes a description of the strategical role the play public relations during electoral campaigns. In the beginning, the essay conceptualizes public relations and its connection with political campaigns. It is argued that make an electoral campaign imply a public relation [...]