Abstract

Results of a qualitative-quantitative analysis of the use that professionals and organizations related to librarianship, documentation and archives in Latin America are making of Facebook are compared with other social networking platforms. More than a tool for interacting with friends and family, it is suitable for creating community and establishing business and labor contacts. The analysis confirms the cultural and technological trend of people increasingly seeking “convergence”, defined as the ability to adapt and use a technological tool for a variety of purposes, using Facebook both as a means of social interaction (friends, relatives, fellow students, etc.) and for professional and labor interactions, thus taking on different roles.