Abstract

Based on the existence of a social reality constructed by the media, we want to know which concepts, reviews and trends are on the media about public records, since the contents of the news shows us key characteristics of social knowledge about this public service. We selected the highest-rated media and we evaluated their information retrieval systems. This process led us to limit the scope to the digital version of high-circulation newspapers and narrow the search terms. We find that a positive treatment dominates most news about public archives, highlighting its role as a memory deposit that allows us to investigate the past, the public effort to preserve the service, and its role as reference point for cultural activities.

Abstract

Twitter se ha incorporado como un canal imprescindible en las estrategias comunicativas de los actores políticos. Sin embargo, necesitamos saber más sobre su uso. Nuestro objetivo es analizar las principales funciones atribuidas a Twitter en campaña electoral. Para ello, mediante el análisis de contenido cuantitativo se estudian las elecciones de 2016 en España. Integran la muestra 9.042 tweets, publicados por los cuatro partidos más votados y sus candidatos. Los resultados muestran: Primero, la función más usada es la difusión de sus propuestas políticas. Segundo, se detecta un bajo nivel de personalización. Tercero, se observa una tendencia incipiente hacia la hibridación entre los nuevos medios digitales y los convencionales en el empleo de esta plataforma. Finalmente, se demuestra que las funciones otorgadas a Twitter se ven condicionadas por tres factores de manera diversa: la trayectoria histórica del partido, su posición en el eje gobierno-oposición y la dimensión individual o colectiva.AbstractTwitter has been incorporated as an essential tool in the communication strategies of political actors. However, we need to know more about its use. Our objective is to analyze the main functions attributed to Twitter in electoral campaigns. We studied the 2016 election in Spain based on an analysis of quantitative content. The sample consists of 9,042 tweets, published by the four parties that received the most votes and their candidates. The results show: First, the most widely use function was the dissemination of political proposals. Second, a low level of personalization was detected. Third, there was an incipient tendency towards hybridization between new and conventional digital media in the use of this platform. Finally, it was shown that the functions given to Twitter are conditioned, in different ways, by three factors: the historical trajectory of the party, its position on the government-opposition line, and the individual or collective dimension.

Abstract

Twitter has been incorporated as an essential tool in the communication strategies of political actors. However, we need to know more about its use. Our objective is to analyze the main functions attributed to Twitter in electoral campaigns. We studied the 2016 election in Spain based on an analysis of quantitative content. The sample consists of 9,042 tweets, published by the four parties that received the most votes and their candidates. The results show: First, the most widely use function was the dissemination of political proposals. Second, a low level of personalization was detected. Third, there was an incipient tendency towards hybridization between new and conventional digital media in the use of this platform. Finally, it was shown that the functions given to Twitter are conditioned, in different ways, by three factors: the historical trajectory of the party, its position on the government-opposition line, and the individual or collective dimension.

Abstract

The key points of the transformations that social media have generated in the field of political information are identified. Social media consolidation is bringing with it a new, more hybrid communicative environment and a logic based on new principles and operating criteria that affect the entire informative process. Therefore, the impact of digital platforms on the production, distribution, and consumption of political information is examined from a critical literature review. To conclude, an approach to pending future challenges for research in this highly dynamic field is offered.

Abstract

The key points of the transformations that social media have generated in the field of political information are identified. Social media consolidation is bringing with it a new, more hybrid communicative environment and a logic based on new principles and operating criteria that affect the entire informative process. Therefore, the impact of digital platforms on the production, distribution, and consumption of political information is examined from a critical literature review. To conclude, an approach to pending future challenges for research in this highly dynamic field is offered.