Abstract

The digital environment offers new attributes to the production of press content. The strategic use of these tools opens new channels to update the business model in the context of restructuring journalism. The aim of this paper is to evaluate the potential of digital tools from the point of view of young people in order to offer to journalistic companies a guideline for action. The methodology used is based on a quantitative survey carried out among people between 16 and 30 years old (N = 549). The results reveal that updating, multimediality, personalization and everyday content that is personally relevant are appreciated as the most important properties. The use of these resources is considered to be one of the pillars that have to be taken into account in order to build the new business model adapted to the digital field.