Abstract

The public library and the promotion of reading is still an indissoluble tandem, meaning the library has a large responsibility for the promotion and dissemination of authors and their works. The goals of these cultural activities must be explicit and clearly defined, and must offer an added value as a public service with social impact. They do not have to follow the commercial trends or maintain the conventional formats, which sometimes are obsolete. Are current activities in the public library as useful for traditional readers as for the so-called digital natives? Are we prepared to offer activities that are attractive to young people today? In this society, characterized as the knowledge, global, multicultural, digital, 2.0 society, are public libraries able to defend their policies to promote reading?