Abstract

The recent crisis in the corporative world have shown that the corporate image is one of the most important aspects in the companies´values. In order to reduce the negative impacts of such events, communication consultants have to make managers executives

Abstract

The explosion of social web platforms has triggered the emergence of a new professional profile called community manager.The opportunities for graduates in library sciences to have access to these jobs are analyzed, taking into account the skills demanded in the current job offers [...]

Abstract

Corporate competition is based less on differences in the products they offer than on a company’s ability to differentiate itself through the management of what are called intangible assets: corporate image, brand, reputation, etc. A renewed emphasis on managing intangible assets [...]