Abstract

The main aim of this paper is to determine if the Corporate Identity System (SIC) of Universidad Autónoma de Nuevo León (UANL) transmits notoriety elements of dependence to its internal audiences. Likewise, this research analyzes if synergic action of signs, that [...]

Abstract

Corporate competition is based less on differences in the products they offer than on a company’s ability to differentiate itself through the management of what are called intangible assets: corporate image, brand, reputation, etc. A renewed emphasis on managing intangible assets [...]