Abstract

We provide a content analysis of the research published on advertising creativity in Spanish communication journals of the first and second quartile of the In-Recs index (2011 edition):  Anàlisi (from 1980 to 2012), Comunicar (from 1993 to 2012), Comunicación y sociedad (from 1988 to 2012), Doxa (from 2003 to 2012), Questiones publicitarias (from 1993 to 2012), Revista latina de comunicación social(from 1998 to 2012), Trípodos (from 1996 to 2012), and Zer (from 1996 to 2012). The authors analysed 3406 papers to determine the level of interest in advertising creativity evidenced in these scientific journals. Only 0.20% of the studies analyzed focused on advertising creativity.

Abstract

A study of high quality infographic reports in online media from the 24th Malofiej awards, the top international reference in infographics. Informative uses, functions, internal structures, interactive levels, and multimedia elements are examined. This research uses an original coding card for content analysis, applied with variables that have not been used in similar studies. The results show stylistic and focus similarities with classic reports, along with excellent communicative clarity. Predominate the reports as autonomous, structurally and functionally simple pieces. The use of animations and other iconic and textual elements are infrequent. Communicative effectiveness and efficiency are achieved because of ease of use, simple articulation, and absence of “noise”—all of which are essential in an online product. Further guidelines for

Abstract

Recent years have seen a veritable boom in the creation of policy labs. These institution-based innvation laboratories aim to open up the processes of public policy design to the social stakeholders involved. In 2016, the European Union Policy Lab commissioned a report that identified 64 such laboratories in Europe. In the present study, we use network analysis to reveal the structure of the relationships between the 42 of these labs that have a presence on Twitter. We then conduct a content analysis of their tweets to identify the topics of interest. Our results describe a fragmented, country-based network and the principal concepts and key issues addressed by these institutions.

Abstract

Recent years have seen a veritable boom in the creation of policy labs. These institution-based innvation laboratories aim to open up the processes of public policy design to the social stakeholders involved. In 2016, the European Union Policy Lab commissioned a report that identified 64 such laboratories in Europe. In the present study, we use network analysis to reveal the structure of the relationships between the 42 of these labs that have a presence on Twitter. We then conduct a content analysis of their tweets to identify the topics of interest. Our results describe a fragmented, country-based network and the principal concepts and key issues addressed by these institutions.