Abstract

The paper proposes an approach to the study of the economics of cybermedia, with the aim of describing the structure and economic logic of communications and cultural industries on the Internet. Given the breadth of the subject, the article analyzes the economics of cybermedia by studying the competitive model of the industry, describing the main actors involved in this market and analysing the business and financing model of cybermedia, with a focus on revenue structure.

Abstract

The paper proposes an approach to the study of the economics of cybermedia, with the aim of describing the structure and economic logic of communications and cultural industries on the Internet. Given the breadth of the subject, the article analyzes the economics of cybermedia by studying the competitive model of the industry, describing the main actors involved in this market and analysing the business and financing model of cybermedia, with a focus on revenue structure.