Abstract

Many organizations use social media to attract supporters, disseminate information and advocate change. Services like Twitter can theoretically deliver messages to a huge audience that would be difficult to reach by other means. This article introduces a method to monitor an organization’s [...]

Abstract

This paper analyzes communication management in Spanish public universities by interviewing communication directors of these institutions. Results show that, in addition to the shortcomings identified in the management of communications in public universities, which undermines the [...]

Abstract

Twitter has become one of the main media for spreading political messages. The structure of these messages, or tweets, is compounded by four elements –text, hashtags, mentions, and links- that can be used, organized, and repeated with the only limitation of 140 characters at most. [...]

Abstract

The main objective of this work is to obtain an in-depth understanding of digital communication strategies employed by hospitals by comparing and contrasting the digital communication of two hospitals of reference in Spain. The main method is content analysis of Facebook and Twitter [...]