Abstract

Relations between journalists and Public Relations professionals have been the subject of various investigations. In a context in which great precariousness in the media coincides with an increase and professionalization of communication agencies, we propose to study their informational [...]

Abstract

Relations between journalists and Public Relations professionals have been the subject of various investigations. In a context in which great precariousness in the media coincides with an increase and professionalization of communication agencies, we propose to study their informational [...]

Abstract

The first milestones of the history of Public Relations in Spain are listed in order to understand its evolution and current essence and definition. We analyzed the persuasive communication techniques historically used that could already be branded as such (advertising, propaganda, [...]