Correspondencias & análisis
Corporate Social Responsibility in Spanish Media Groups: Incorporation, management and analysis of information through their websites
Abstract
Since the nineties Corporate Social Responsibility (CRS) has become one of the major assets in enterprise management. Businesses grew aware that their activities have strong consequences in the public sphere within a continuous dialogue between both of them, reverting part of the [...]
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Abstract
Until 2014, and setting aside some unsuccessful experiences, there had not been a successful implementation of a pay wall in a major Spanish newspaper, but beginning in 2014 newspaper executives opted to create affinity clubs following strategies that had already been implemented [...]- 0
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El profesional de la información
Map of the visibility and search engine positioning of the main Spanish media groups
Abstract
The visibility and the search engine positioning of the main Spanish communication groups’ websites are analyzed. We compare their web visibility to their presence on Google’s search results using SEO analysis tools and a methodology called Aggregated Visibility Index, developed [...]- 0
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