Abstract

For local e-government to become a reality, all the elements of the ecosystem must be in place. We search for the elements which constitute the ecosystem, both from the citizen and from the city council point of view, with the electronic identity card (eID) as the core. In order to find out the main deficiencies in the system and to propose solutions, we need to quantify the present situation of each element: from city and county councils websites where eID is needed to use the services offered to the number of eID and compatible readers owned by citizens. According to the latest data, only 2% of the population owns an eID reader: this is the weakest element of our ecosystem.

Abstract

A synthetic view of the process that led to the Local Cultural Indicators System (Siclo in its Spanish acronym) is presented. Siclo  is an application designed to improve knowledge about the status of cultural actions at the local administration level. This tool seeks to provide supporting information to facilitate the evaluation of local cultural policies. It is structured into five thematic areas and three modules. The basic module, comprising a total of 46 indicators, is the only one which is operative at the moment.

Abstract

The rapid adoption of social media by public administrations deserves attention from the side of institutional information and communication. One of the points recently identified is the tone used by public sector organizations to deliver their messages, as it may encourage citizen collaboration and participation. This paper explores the tone that Spanish city councils with more than 50,000 inhabitants are using in their social media profiles. This paper is based in two research questions: (a) What is the general tone used by the city councils in their use of social media?; (b) What explanatory factors are behind the adoption of one tone or another? Studying Twitter through big data techniques and statistical analysis, this study finds a positive general communicative tone. Traditional organizational, institutional and environmental factors do not seem to have a statistical significant influence over the tone. This article concludes with proposals for improvement on future research derived from the research results.

Abstract

Since the entry into force of the Law on transparency and good governance, city councils have had an obligation to fulfill the criteria and principles included therein. In this context of demanding better political communication from the authorities, a study of the communication on the websites of Extremadura’s city councils, representing more than 7,000 inhabitants, was carried out in the years 2015 and 2016. An analysis model, with 52 indicators grouped into five groups, was applied. This research presents and discusses the most interesting results and conclusions related to the online political communication of these city councils.

Abstract

This research focuses on the transparency of the public websites of the main cities of the region of Castilla y Leon (Spain). Taking as a sample the 24 towns with more than 10,000 inhabitants, this article presents the results related to management and information about the collective resources and the issues concerning the online press room. Using a fully proven methodology developed by a larger project titled Infoparticipa Map, a particularly relevant group of results are achieved. On the one hand, information about the composition of the governing bodies is widely available, with differences between the most and least populated towns. But on the other hand, the performance of municipal power in the region is focused on the publication of general news and concessions

Abstract

La comunicación municipal trasciende la simple información sobre servicios públicos, actividades, proyectos o trámites administrativos. Las estrategias comunicativas y de información en el contexto local se orientan hacia los ciudadanos para poner en valor un proyecto municipal compartido en el que éstos se implican como prosumidores en el diseño y desarrollo de estrategias sectoriales vinculadas a las políticas públicas. En consecuencia, los ayuntamientos deben integrar en su estructura una dirección de comunicación que asuma la función de información pública desde la gobernanza, la transparencia y la participación ciudadana proactiva. Desde la primera legislatura democrática en 1979 la evolución y adaptación de sus procesos y rutinas productivas se justifica por la necesidad de configurar una percepción positiva de la acción del gobierno y consolidar su reputación institucional. En este trabajo se realiza una aproximación a la dirección de comunicación municipal basada en los modelos rígidos y estandarizados de los años 80 y 90, para incidir en la revolución actual que representa el paradigma de la comunicación 2.0, la implementación de la web social en el contexto de proximidad y la estrategia de medios sociales.Abstract Municipal communication transcends the simple information about public services, activities, projects, and administrative procedures. Communicative and information strategies in the local context are oriented towards citizens who participate in a shared municipal project in which they are prosumers in the design and development of sectorial strategies linked to public policies. Consequently, city councils must integrate a communication structure that takes advantage of public information from governance, transparency, and proactive citizen participation. Since the first Spanish democratic legislature in 1979 the evolution and adaptation of process and production routines has been justified by the need to shape a positive perception of government action and consolidate their institutional reputation. In this paper an approach to municipal communication, based on the rigid and standardized models of the 80s and 90s, is presented to influence the current revolution that represents the paradigm of communication 2.0, the implementation of the social web in the context of proximity and social media strategy.

Abstract

Municipal communication transcends the simple information about public services, activities, projects, and administrative procedures. Communicative and information strategies in the local context are oriented towards citizens who participate in a shared municipal project in which they are prosumers in the design and development of sectorial strategies linked to public policies. Consequently, city councils must integrate a communication structure that takes advantage of public information from governance, transparency, and proactive citizen participation. Since the first Spanish democratic legislature in 1979 the evolution and adaptation of process and production routines has been justified by the need to shape a positive perception of government action and consolidate their institutional reputation. In this paper an approach to municipal communication, based on the rigid and standardized models of the 80s and 90s, is presented to influence the current revolution that represents the paradigm of communication 2.0, the implementation of the social web in the context of proximity and social media strategy.