Abstract

During the last five years, the television consumption of the smallest has increased a lot. According to our investigation, the schedules in those that the children watch more TV is: 7 to 9:30, 13:30 to 15:00, 17:30 to 20:00. The TV stations show publicity of announcements of special content for children. The weekends and the holydays are days in that infantile public's presence is very big, especially among 9 and 12 of the noon. The children prefer infantile programs because they have more action and violence among other things. It fits to point out that the kids' activity in front of television transcends of the moment to be in front of the screen.