Abstract

The objective of this paper is to present a set of service-dominant BM blueprints designed in collaboration with several stakeholders in eight European cities. The BM blueprints have emerged from stakeholder workshops in these cities. As such, they are catered to the needs and context of the respective cities and aimed at guiding the implementation of C-ITS services for large-scale and sustainable business. However, the blueprints are designed in such a way that they can be adopted in other cities to address similar challenges they have.

Abstract

Electric Vehicles are a growing trend globally and are currently disrupting the conventional automotive industry, therefore firms in the sector need new business models around their new value propositions. The concept of business model innovation presents an interesting point of view towards the challenges those firms face and provide possible solutions for them. The literature on this relatively new topic is scarce and needs more cumulative empirical research. We engage in a multiple-case study and explore how entrepreneurial and incumbent electric vehicle companies in the Nordics use BMI to overcome their biggest challenges and advance the development of the sector. With our findings, we provide an insight of some of the newest advancements in the EV technology, investigate what are the key antecedents, moderators, and outcomes of the BMI process for the researched companies and build on the existing literature on the topic. Finally, practitioners can gain a better understanding of the concepts of BM and BMI process and their importance for surviving in the dynamic electric vehicle market.