Abstract

We present partial results of a comparative analysis in three major commercial broadcasters in Spain -Cadena Ser, Onda Cero and Cope - to identify and analyze the structure of the departments responsible for content management, as well as the model and management tools used. The study applies a case methodology and takes a functional perspective, that is, a business model based on the core business of each company, i.e., informational, cultural, or entertainment content. For the second phase of the analysis, we conducted in-depth interviews with the heads of the executive team of each broadcasting company.

Abstract

In 2011, Spain’s public radio network, Radio Nacional de España, introduced a new content management system for its documentary archive, called ARCA. This new system allows those in charge of radio programs direct access to documentary content, and places documentalists at the center of the production process. In this article, the impact of the ARCA system on the professional routines of program production is analyzed. The article describes the typology of documentary archive content that can be used to improve programming quality, both in conventional broadcasting and in parallel broadcasting of added value on the radio web. Finally, the new system is analyzed, keeping in mind public radio’s role in maintaining the documentary and sound archive of the Spanish State and its autonomic territorial organization.