Abstract

This paper studies two Exemplary Novels written by Miguel de Cervantes, The English Spaniard and The Liberal Lover, focusing on the economic anxiety that existed at the time. The «abstraction» of money due to the emerging use of credit is part of a series of irreversible and significant changes that Europe experiences as a result of the gold extracted from the New World. This anxiety reveals itself, at the same time, a clear inestability in the economic and affective discourse of the period, expressed in the semantic moving that the narrative of the body and clothing expresses.

Abstract

This project sits at the intersection of three axes: (a) influencers as the increasing focus of minors’ attention and trust online, (b) sponsored content about eating habits and physical appearance produced by these influencers, and (c) minors’ ability to discern and identify the persuasive intent of said content. The usefulness of analyzing the interplay of these three axes lies in the impact that consumption of this content has on minors’ self-esteem and on the adoption of certain habits that can directly impact their personal well-being. For this reason, this project seeks to provide insight into the social imaginary that influencers’ sponsored speech creates in minors regarding their physical appearance. To this end, a qualitative study with 12 focus groups of minors aged 11–17 years of age who reside in Spain was proposed. Notable among the key results was that the interviewees recognize that they primarily receive commercial messages about food and products related to physical appearance, such as makeup or clothing, from influencers; likewise, they are aware of persuasive tactics used on social networks, such as the construction of a perfect, aspirational world, which minors absorb and accept as part of the digital environment and end up incorporating into their behavior on social networks. This research aims to help demonstrate that teaching critical thinking is a long-term cultural investment that would make the citizens of tomorrow aware, engaged, and active.

Abstract

Today, the actual media charms us in a life managed by the speed, the hurry and the stress. We rarely stop to observe and reflect on what’s happening around us, what are we doing and what for we do it. In this article, the writer thinks about the aims, the roles and the uses of the new media, joining in an integral way technology and human values, to do from communication an oportunity to the creativity, it’s, for the generation of a conscious and full life.