Abstract

Several indicators of production and participation in Spanish library and information science blogs are analysed, based on a sample of 46 personal and corporate weblogs. The 12 blogs with the highest number of incoming links logged more than 70% of the total number of links received by the whole group. Our results detect an important decline in production during the study period, keeping constant the comments-per-post indicator. More than 50% of comments are written by the library blog authors and 4 blogs show higher than average indicators of production and participation: Deakialli, Catorze, Documentalista enredado and Véase además.

Abstract

A methodology to implement a corporate external blog is proposed. Firstly, there is an introduction to the new models of organizational communication with customers and users, resulting from the acceptance of new technologies in society and the development of Web 2.0. Secondly, it delves into the blog concept and the benefits that this type of tools can afford within the corporate realm, along with their types and functions, to finally propose a methodology for successful corporate implementation of an external blog.