Abstract

This paper aims to investigate the changes in the virtual perception on the built heritage at the traditional core settlement of Kumbakonam Town at Tamilnadu and to analyze their implications. Specifically, the major objectives of the study are (1) to identify the architectural elements that manifest the built heritage of Kumbakonam Town and (2) to assess the contributions of these elements to the changes in the visual perception of the town. To achieve these objectives, this study adopts an empirical model that analyzes the architectural elements of the buildings in the study area. Direct observations and documentations of 373 buildings are collected to analyze those elements that contribute to the changes in the visual perception on the built heritage of Kumbakonam Town. An ordinary regression model is used to examine the characteristics of the built heritage across the chariot processional route of the town. Several architectural elements, including pilasters, horizontal cornices, arched windows, and ornamental parapets, improve the image of the town. These empirical findings support the policy framework that enhances the visual perception of Kumbakonam Town.