Abstract
The action of sweets and soft drinks advertisements over children motivates the initiation into behaviors of consumption, necessity, maintenace and persistence. It is necessary to forbid the broadcast of advertisements of sweets and food items that are coAbstract
Contemporary strategies of marketing and advertisement have overloaded the mass-media helping to create a materialistic society where children have become both socio-economic system’s engine and victims. Children are the engine because of their economic power, and the victims because [...]Abstract
Unlike most online advertising, Google opts for a purely textual model in the ads showed in its results pages. This paper presents an eye-tracking study conducted to determine if right-side graphic elements in Google AdWords affect users’ visual behavior. AdWords have been modified [...]