Abstract

The action of sweets and soft drinks advertisements over children motivates the initiation into behaviors of consumption, necessity, maintenace and persistence. It is necessary to forbid the broadcast of advertisements of sweets and food items that are co

Abstract

Contemporary strategies of marketing and advertisement have overloaded the mass-media helping to create a materialistic society where children have become both socio-economic system’s engine and victims. Children are the engine because of their economic power, and the victims because [...]

Abstract

Unlike most online advertising, Google opts for a purely textual model in the ads showed in its results pages. This paper presents an eye-tracking study conducted to determine if right-side graphic elements in Google AdWords  affect users’ visual behavior. AdWords  have been modified [...]