Results for "ATTENTION" : Scipedia

Collection of European Research on Management and Business Economics

Entrepreneurial motivation and informational attention in internationalization. Regional study to Spanish natural stone industry

Abstract

This study focuses on an analysis of motivation by entrepreneurs as regards international expansion, and how their motivation impacts their informational preference. Entrepreneurs may be grouped according to their motivational orientation: promotion and prevention. Promotion entrepreneurs [...]

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El profesional de la información

Television design through neuroscience

Abstract

Cognitive neuroscience has provided a better understanding of the impact of media stimuli on cognitive and emotional processing. This article offers an exploratory bibliographic review on the contribution of neuroscience in the design of audiovisual content (N=57). This review was [...]

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Comunicar. Media Education Research Journal

The Cognitive Processing of an Educational App with EEG and 'Eye Tracking'

Abstract

The use of apps in education is becoming more frequent. However, the mechanisms of attention and processing of their contents and their consequences in learning have not been sufficiently studied. The objective of this work is to analyze how information is processed and learned [...]

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Comunicar. Media Education Research Journal

EyeTracker Technology in Elderly People: How Integrated Television Content is Paid Attention to and Processed

Abstract

Elderly people are major consumers of the media, especially of television, which combines conventional commercials with advertising formats included in the programme that do not break its continuity, unconventional advertising (UA). The aim of this study is to analyse how elderly [...]

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Comunicar. Media Education Research Journal

Masking as a Persuasive Strategy in Advertising for Young

Abstract

Los jóvenes viven hoy en una cultura multimedia donde los contenidos a los que acceden y hacen circular a través de diferentes dispositivos tecnológicos audiovisuales, forman parte de su educación informal. En ese contexto, la publicidad clásica inserta en esos medios de comunicación [...]

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Revista Venezolana de Salud Publica

Satisfacción en la prestación de servicios de salud en adultos mayores Colombia 2018

Abstract

El termino envejecimiento activo es relativamente novedoso y muy poco conocido a pesar de que en los últimos tiempos se ha hablado mucho de esto. El presente trabajo tiene como objetivo revisar la literatura frente a la atención en salud del adulto mayor. [...]

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Collection of open articles in transport research

Atividade de controle de tráfego aéreo aumenta a capacidade de atenção em controladores de vôo

Abstract

Air traffic controllers simultaneously develop complex and multiple tasks in the course of their activities. In this context, concern is raised over the high level of attention needed by these professionals which can ultimately be affected by stress and fatigue. Objectives: The objective of this study was to assess attention level in air traffic controllers (ATCo). Methods: 45 flight protection professionals were evaluated, comprising 30 ATCo, subdivided into ATCo with ten or more years in the profession (ATCo³10, n=15) and ATCo with less than ten years in the profession (ATCo "10, n=15) and 15 aeronautical information services operators (AIS), subdivided into AIS with ten years or more in the profession (AIS³10, n=8) and AIS with less than ten years in the profession (AIS "10, n=7), who were included as the control group. The digit symbol, d2 (the individual marks the letter d on a specific form containing 14 lines with 47 letters in each, maintaining focus on letter d followed by two dashes), forward digit span, backward digit span and PASAT (paced auditory serial addition test) attention tests were used. Kruskal-Wallis was used and data expressed as Median (Minimum and Maximum) with p"0.05. Results: The ATCo³10 presented greater focus of attention, sustained attention, mental manipulation and resistance to interference capacity compared to the AIS³10. Comparison of ATCo³10 to the AIS"10 showed they presented only greater resistance to interference, and when compared to the ATCo"10 presented lower focus. Conclusions: The air traffic control activity after ten years may be associated with a high level of attention. Resumo Os controladores de tráfego aéreo (CTA) desenvolvem em suas atividades tarefas complexas e múltiplas simultaneamente. Nesse contexto, surge a preocupação com a necessidade de um maior nível de atenção desses profissionais que pode ser afetada pelo estresse e fadiga. Objetivos: O objetivo deste trabalho foi avaliar o nível de atenção em controladores de tráfego aéreo (CTA). Métodos: Foram avaliados 45 profissionais de proteção ao vôo, sendo 30 CTA, subdivididos em CTA com dez ou mais anos na profissão (CTA³10, n=15) e CTA com menos de dez anos na profissão (CTA"10, n=15) e 15 operadores de serviços de informações aeronáuticas (AIS), subdivididos em AIS com dez anos ou mais na profissão (AIS³10, n=8) e AIS com menos de dez anos na profissão (AIS"10, n=7). Foram utilizados os testes de atenção digit symbol, d2 (o indivíduo deve marcar a letra d em um formulário específico, contendo 14 linhas com 47 letras cada, mantendo sempre o foco na letra d que aparece acompanhada de dois traços), span de dígitos em ordem direta e inversa e teste de dependência auditiva para adição em série (PASAT). Foi utilizado o Kruskal-Wallis e os dados expressos em mediana (mínimo e máximo), p"0,05. Resultados: Os CTA³10 apresentaram maior foco de atenção, manutenção do foco, capacidade de manipulação mental e resistência à interferência, quando comparados aos AIS³10, mas quando comparados aos AIS"10 apresentaram somente maior resistência à interferência e quando comparados aos CTA"10, menor foco. Conclusões: A atividade de controle de tráfego aéreo após dez anos pode apresentar um alto nível de atenção. Document type: Article

Abstract

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Collection of open articles in transport research

The Shape of a Vehicle Windshield Affects Reaction Time and Brain Activity During a Target Detection Task

Abstract

Background: Achieving clear visibility through a windshield is one of the crucial factors in manufacturing a safe and comfortable vehicle. The optic flow (OF) through the windshield has been reported to divert attention and could impair visibility. Although a growing number of behavioral and neuroimaging studies have assessed drivers' attention in various driving scenarios, there is still little evidence of a relationship between OF, windshield shape, and driver's attentional efficacy. The purpose of this research was to examine this relationship. Methods: First, we quantified the OF across the windshield in a simulated driving scenario with either of two types of the windshield (a tilted or vertical pillar) at different speeds (60 km/h or 160 km/h) and found more upward OF along the tilted pillar than along the vertical pillar. Therefore, we hypothesized that the predominance of upward OF around the windshield along a tilted pillar could distract a driver and that we could observe the corresponding neural activity. Magnetic resonance scans were then obtained while the subjects performed a visual detection task while watching the driving scene used in the OF analysis. The subjects were required to press a button as rapidly as possible when a target appeared at one of five positions (leftmost, left, center, right, and rightmost). Results: We found that the reaction time (RT) on exposure to a tilted pillar was longer than that on exposure to a vertical pillar in the leftmost and rightmost conditions. Furthermore, there was more brain activity in the precuneus when the pillar was tilted than when it was vertical in the rightmost condition near the pillar. In a separate analysis, activation in the precuneus was found to reflect relative changes in the amount of upward OF when the target was at the rightmost position. Conclusions: Overall, these observations suggest that activation in the precuneus may reflect extraneous cognitive load driven by upward OF along the pillar and could distract visual attention. The findings of this study highlight the value of a cognitive neuroscientific approach to research and development in the motor vehicle manufacturing industry. Document type: Article

Abstract

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Comunicar. Media Education Research Journal

Influence of Instagram stories in attention and emotion depending on gender

Abstract

The impact of media and social networks on users is growing. The fact that commercial activity is flooding most social networks motivates us to enquire about the success factors of posts, and to try to determine if the impact is greater or lesser depending on gender. Attracting attention [...]

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RUSSIAN PRESIDENTIAL ACADEMY OF NATIONAL ECONOMY AND PUBLIC ADMINISTRATION

GADGETS AND COGNITIES "PROSPECTIVE ESTIMATES OF TIME WHEN USING GADGETS"

Abstract

Subject: the study is dedicated to a retrospective assessment of time intervals. Relevance: The theory of contextual change states that both attention and long-term memory are involved in estimating the length of past time intervals. However, the same manipulations on the test [...]

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