Abstract

Our tool is marketing subject to the incipient cultural market that is booming and that does not cease to grow and that increasingly welcomes diverse sectors of the population thanks to all the disparity of offers. This market or cultural marketing we analyze from an advertising [...]

Abstract

We analyze some works of art representing St. Teresa of Ávila, within the corpus of sermons, paintings and sculptures of the New Spain, to investigate its proximity or their uniqueness regarding the metropolis. We confront texts and images to enrich reading and show some artistic [...]

Abstract

The relationship between signs and human action is one of the most widely studied theories in art and communications. Humans are constantly producing new discourse and new discursive devices and the issue of the relationship between signs / action not only remains open, but is [...]

Abstract

This paper shows how to use advertising as a resource to study History of Art, including further possibilities given by new tecnologies. After a reflection on it, the au thor gives us an easy proposal to analyse an advertising image through History of Art

Abstract

The objective of this study is to measure the relationship between the digital information sources (Google, Yahoo and Encyclopaedia Britannica) and the turnover of the international art auction houses. The effect of the art turnover (estimated during the period 1997-2006) on the information [...]

Abstract

Integrated Development Plans (IDPs) have been introduced in Romania as a prerequisite for accessing EU funds under the Regional Operational Program (ROP). The IDPs designed for growth poles represent a specific category of strategic [...]